Hi, I’m Alex
I’m a designer, illustrator, and all around creative based in the West Midlands.
I set up ABCreative to create thoughtful, story-led work for people, businesses, and organisations who want their ideas to feel personal, purposeful, and entirely true to who they are.
For me, good creative work always starts with people: their stories, what matters to them, and those little, characterful details that make them unique.
Why I set up ABCreative
After spending years working across media, design, content, and community-led projects, I wanted to build a creative space that felt a bit more personal, flexible, and human.
ABCreative gives me the freedom to work one-to-one with you, to truly understand what you’re trying to say, and to help shape those ideas into something clear, considered, and lasting.
I don’t believe in adding unnecessary layers or making the creative process feel more complicated than it needs to be. It’s simply about collaboration, trust, and making things useful before they are clever and creating work with real personality and purpose.
What I can help with
Branding & Visual Identity
Finding your visual voice and giving your project a look and feel that is entirely your own.
Design & Illustration
Creating practical, striking layouts for whatever you need, from custom print bits to online layouts.
Photography & Video
Capturing real environments, honest moments, and the little details that give a project life.
Websites & Digital Content
Building clear, approachable digital homes that tell your story beautifully and simply.
Got something sitting on your to-do list?
Whether you’ve got a project in mind, an idea that needs shaping, or just need someone to help make sense of the creative bits, I’d love to hear about it.
No pushy sales pitches, just an open invitation to chat.