Capturing energy, character, and connection through fitness-focussed content.
Promotional Videos for Brightstar Boxing
Client: Brightstar Boxing Date: 4th July 2025
Overview
I worked with Brightstar to create a series of promotional videos capturing the range of sessions they deliver for young people across Shrewsbury, Shifnal, and Walsall.
The aim was to produce content that reflects not just the activities themselves, but the atmosphere within each session — the energy, the personalities, and the sense of support that runs throughout. Rather than over-staging or directing, the focus was on documenting what was already there and shaping it into something engaging and easy to connect with.
Each video was designed to stand alone while contributing to a wider set of content that Brightstar could use across their platforms.
Process
The approach was rooted in observation, but with a clear understanding of the final output.
Sessions were allowed to run naturally, with the focus on capturing moments as they happened — from high-energy activity through to quieter interactions between participants and staff. This helped the content feel genuine, while still giving a clear sense of what each session offers.
Filming across multiple locations added another layer to the project. Each setting brought its own character, and the challenge was to capture that variety while maintaining a consistent feel across the final videos.
Pacing played a key role throughout. The edits were shaped to reflect the rhythm of the sessions, balancing movement and energy with moments that allow the personality of each group to come through.
Outcome
The final set of videos provides Brightstar with a versatile collection of content that reflects both the scale and the character of their work.
Each video highlights a different aspect of their sessions, while together they build a broader picture of the organisation — one that feels active, supportive, and people-focused.
The content gives Brightstar a clear and engaging way to communicate what they do, helping to showcase not just the activities themselves, but the environment they create around them.
Explore the full series below:
“We partnered with ABCreative and Alex to produce a series of promotional videos for our sessions and the outcome exceeded all expectations.
Alex brought a fantastic level of enthusiasm and vision to the project, capturing the atmosphere, engagement, and impact of our sessions perfectly. He worked seamlessly with both staff and participants, making everyone feel at ease while ensuring the footage felt natural and authentic.
The final videos are dynamic, engaging, and tells our story in a Brightstar way. It has already made a real difference in how we promote our work. We highly recommend ABCreative for anyone looking to create high-quality, professional video content.”
– Calvin Lord Latham, Head of Brightstar Foundation