Retro Kits – 2022/23 Season Programmes

Overview

For Shrewsbury Town Football Club’s  2022/23 season I was asked to design matchday programme covers featuring iconic kits from across the team’s history.

With over 20 individual designs, the programmes covered over 70 years of kit history which meant researching each kit, replicating classic logos for the club and a number of now defunct kit suppliers, and preparing them ready to be printed on a large scale.

The response from Shrewsbury fans was incredible, and they loved taking a walk down memory lane by sharing fond memories of these kits.

Following the season, these designs were also used across the stadium as wall art in the club’s bar.

Details

Client: Shrewsbury Town FC

Date: 2022/2023 season

Category: Illustration

Photos courtesy of James Baylis/AMA