Built around people, shaped by story.

I’m Alex, and ABCreative is a freelance studio based in Shrewsbury, Shropshire dedicated to the people and ideas that make every project unique.

I believe that good design should be useful before it is clever. Whether it’s building a digital home for a local charity, refreshing a brand, or capturing a project through photography and video, I’m here to help you tell your story in a way that feels real and sounds like you. No jargon, no ego—just thoughtful creative support for whatever you’re building.

Take a look at some of the projects I’ve worked on below.